Map your readers' journey from discovery to superfan status with this comprehensive planning template.
1. For each reader stage, identify the key touchpoints where readers interact with your work.
2. Plan targeted content strategies appropriate for each stage of the reader journey.
3. Define metrics to track effectiveness of your engagement at each stage.
4. Use the notes section to document insights, strategies, and ideas specific to your author brand.
When potential readers first encounter you or your work
Where are potential readers encountering your work for the first time?
Instagram, TikTok, Twitter/X, Facebook
Goodreads, BookBub, Amazon, StoryGraph
Reddit, Facebook Groups, Discord
Reviews, features, recommendations
What content will attract new potential readers?
First chapters or standalone short stories
Posts that appeal to your genre's readers
Quote graphics, cover reveals, aesthetics
Book recommendations, genre discussions
How will you measure discovery effectiveness?
New visitors, referral sources
Followers, post reach, shares
Amazon, Goodreads page visits
When someone reads your work for the first time
Where and how do readers experience your work for the first time?
Ebook, print, audio formatting
Author note, newsletter signup
Amazon, Barnes & Noble, indie stores
Email, book end matter, cards
What content will enhance the first reading experience?
Email onboarding for new readers
Maps, character guides, bonus scenes
Playlists, mood boards, pairings
Preview chapters, coming soon info
How will you measure first reader experience success?
Number, quality, sentiment
From book end matter
Kindle insights, reader surveys
When readers actively follow your work and connect with you
Where do engaged readers interact with you and your work?
Email campaigns, updates
Comments, DMs, engagement
Facebook group, Discord, forums
Virtual Q&As, readings, launch parties
What content will nurture and deepen reader engagement?
Writing process, research, inspiration
Short stories, character profiles
Featuring reader reviews, theories, art
Early access to chapters, covers
How will you measure reader engagement?
Open rates, click rates, replies
Posts, comments, active members
Series continuation rate
When readers become advocates and active supporters of your work
Where do superfans interact with your author brand?
Patreon, Substack, direct memberships
ARCs, beta reading, feedback loops
VIP emails, private groups
Superfan meetups, private Q&As
What content will reward and nurture your biggest fans?
Deleted scenes, alternate endings
Character naming, plot voting
Book acknowledgments, character inspirations
Signed books, merchandise, collectibles
How will you measure superfan engagement?
Subscription retention rates
New reader referrals from fans
First-week sales from superfans
Set dates to review your progress on implementing the Fiction Fanbase Flywheel